Spotify Launches Self-Serve Advertising Platform in the UK and Canada
This post comes from Spotify’s blog.
Last Fall, we launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. Now, we’re officially on a world tour — expanding our public beta to the UK and Canada.
Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them connect with our highly engaged audience and tap into culture. Over the last five months, a wide range of US businesses and advertising agencies have used the platform to reach the right people in the right moment. And across the board, they’re seeing results.
“When we ran our Spotify Ad Studio campaign, we saw ticket sales double in one week,” said Morgan Wright, marketer at Greater Cleveland Aquarium, one of our US launch partners. “We could tie that increase directly to the Spotify ad.”
What makes Spotify Ad Studio so effective? Advertisers benefit from Spotify’s distinct capabilities — our streaming intelligence and the unique power of audio.
- Streaming Intelligence: At Spotify, we understand people through music. Since people stream throughout the day, we have a deep understanding of their moods, mindsets and the context in which they are listening. As a result, Spotify Ad Studio’s targeting features aren’t just based on age, gender and location, but also genres and playlists. Advertisers can craft relevant messaging to reach the right people in the right moment based on whether they’re partying or chilling; whether they’re jamming out to Rock or winding down with R&B.
- The Power of Audio. Now that streaming is mainstream, your audience is listening more than ever. And research from Nielsen Media Lab proves that audio ads have a unique impact, driving purchase intent (2X as likely to lift purchase intent than display ads) and ad recall (24% higher).
That’s why we’re so excited to bring Spotify Ad Studio to new markets. In the UK and Canada, we’ve been working with partners in a closed beta to test the platform, who are already using it to reach our highly engaged audience.
“We know our target audience is on Spotify, so it’s really a no-brainer for us to integrate Ad Studio into our digital strategy,” said Leland Dieno, marketing manager at Kwantlen Polytechnic University in Canada. “It lets us reach our exact audience in a hyper-targeted way, directly in their ears.”
With audio ads, your message can truly be heard — and it’s never been easier to make them. Spotify Ad Studio’s intuitive creation process lets marketers simply share a script, pick a background track, and then receive a fully-produced audio ad to review, complete with a recorded voiceover. Spotify Ad Studio provides this production at no extra cost, but if marketers already have an audio ad they can simply upload it.
From there, marketers can pick their target audience, customize their budget and campaign dates, and track results. It’s really that easy for your message to be heard.
“Spotify Ad Studio lets us connect with listeners who are already engaged and plugged in,” said Mark Kovic, label director at Kovic Productions, one of our beta test partners in the UK. “On other platforms, you spend a lot of time trying to find an audience of music fans — on Spotify, they’re already listening.”
Your audience is listening, too. Sign up on the Spotify Ad Studio website today to make your first ad and reach them. And stay tuned as we bring this public beta to additional markets.