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Sound On Spring: Life at Full Volume

This post comes from Pandora’s blog.

Happy first day of Spring! This season embodies an entirely different energy. It’s a time to get up, get moving and get outside. To celebrate, we’re launching a brand new campaign that amplifies the moment you’re in and helps you discover your unique sound—the music that moves you, the rhythm that fuels you, the album that inspires you to be you. Because wherever you are, whatever you’re doing, life is better at full volume.

You can find Pandora’s Sound On: Spring campaign in iconic locations across Nashville, San Francisco, Oakland, NYC, Miami and Atlanta, featuring some of the season’s most high-profile artists including Jonas Brothers, Maren Morris, Bebe Rexha, Khalid, 2 Chainz, John Legend and Becky G.

Springing up in a city near you:

  • Sound wall: We’ve commissioned leading street artists to create wall murals that depict their unique interpretations of sound and spring discovery. The murals will also include QR codes that drive to custom playlists on Pandora curated by the street artists featuring music that inspired their work.
  • Sound bites: We’re creating exclusive opportunities to get up close and personal with private concerts featuring artists from the campaign.
  • Sound board: We’ve enlisted 20 leading social media influencers to share the spring sounds that inspire each of them with weekly Pandora playlists for their followers.
  • Pandora Sound On Lounge: We’ll host unique experiential activations at this year’s Stagecoach Country Music Festival, Hangout, Firefly, Electric Forest, and Bumbershoot Music Festivals.

Stay tuned for more details!

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