Increasing your brands engagement…but how?
You’ve probably noticed over the last two years it’s gotten much harder to engage your audience on both Facebook and Twitter. Leaving you a little lost without a solid plan to move forward on increasing engagement, direct to fan connection, and getting others to hear your music. Many of you might already have an Instagram, if you’re not there, you should be. Instagram is an app which enjoys rather high engagement across the all platforms. But I’m not here to tell you about Instagram you probably already know more than enough about it. I’m here to talk about platforms that are showing some of the highest engagement rates that the industry has seen in the last ten years. Below I’ve outlined platforms your brand should be utilizing to increase engagement and directly connect with your fans.
Snapchat: In May 2014, Snapchat had over 700 million photos and videos being sent daily. Currently the company is valued between $10-20 Billion and already turned down a buyout from Facebook. Even the larger consumer brands are jumping to Snapchat to directly engage their fans. With the ability to preview songs, answer questions, post new photos, and more all on the fly. Snapchat enjoys one of the highest engagement rates with near 80% of a users followers viewing and engaging with the content. Snapchat is available on iOS and Android, there is no Windows Phone, Windows or Mac platforms as of yet so you’ll need an iOS or Android phone to access it unless you use an Android Emulator like Bluestacks.
WeChat: So you’ve probably heard of WhatsApp, maybe you even use it. WeChat is basically like WhatsApp on steroids, beefed up with more features and the ability to make public usernames. You can directly connect with your fans, chat, and share videos and photos with them. WeChat would be a good replacement if you can’t access Snapchat. WeChat has over 600 million active users utilizing it daily and with it available on every major platform from iOS, Android, Windows Phone, Windows, Macintosh, and by browser, it’s pretty nifty. WeChat can be used to replace your standard texting app if you can get your friends to switch!
KIK: Another mobile first platform that proves success with engagement is KIK. With 200 million registered users, your fans might already be using this platform. With updated iOS and Android platforms, you’ll be able to reach a majority of fans who install the app. The company has a scaled down Windows Phone app as well. KIK allows you to create multiple groups and add users to them or you can connect with them directly. I use KIK on a daily basis, however be wary, it is probably the biggest battery moocher of all these apps.
Palringo: Palringo specializes in group chatting and gaming. That’s right gaming. You can play games with your fans and connect with them outside of just regularly chatting, videos, and pictures. “We believe that games are best played with others. But why limit yourself to just your friends when you can play with, and against, everyone in Palringo? Feed you competitive side with our range of in-app and other mobile games.” Touting 45 million users and iOS & Android apps, you can now chat and game with your fans all from your phone in one app. There is currently no Windows Phone app available for Palringo.
These aren’t the most conventional ways to engage your fans but right now, they are working. Brands have jumped ship from only utilizing Facebook and Twitter and are now using these apps to directly connect with their fans on a more personal level. We’re going into a world that’s constantly connected and you have to make sure your brand is too. You’ll need to play around and find out which app you feel is best for your brand but these are some of the largest and most active.