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21 of the Best Social Media Apps for Marketers in 2019

This post comes from Hootsuite’s blog.

The 4 most essential social media apps

1. Facebook

2. Twitter

3. YouTube

4. Instagram

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now.

They are:

  • Facebook
  • Twitter
  • YouTube
  • Instagram

Let’s be honest: If you aren’t using them, are you really a social media marketer?

If you already know about these apps, feel free to skip to the tools section. If not, let’s dive in.

1. Facebook

facebook logo



The largest social media platform on this list — and by a large margin.

Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site.

Dive deeper: If your business is interested in leveraging Facebook as a marketing tool, be sure to check out our complete guide on advertising with Facebook.

2. Twitter

twitter logo



Twitter is a social platform that allows brands and users to communicate via short messages — also known as “tweets.” Though the messages are limited to 280 characters or less, they can be powerful ways to market your business.

And with more than 336 million monthly active users, your business should be able to find your market niche within the social media platform.

Dive deeper: If you’re interested in leveraging Twitter for your marketing campaign, be sure to check out our Twitter marketing guide for businesses.

3. YouTube

youtube logo



Though it’s had some contenders, YouTube remains the largest and most popular video-sharing platform in the world with more than 1.8 billion monthly active users.

The platform is great for sharing videos and music as well as live streaming content across the web. It’s a powerhouse for any of your video needs.

Dive deeper: If you want to elevate your brand’s YouTube presence, check out our comprehensive guide on YouTube marketing.

4. Instagram

instagram logo



After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month.

The social media platform allows users to share photos and videos, and even hosts live streaming capabilities. The app is also rich in tools for marketers to advertise and promote their brands.

Dive deeper: Leverage the photo and video sharing app for your brand with our complete guide to using Instagram for business.

17 of the best social media apps and tools for marketers

1. Planoly

2. Crello

3. Facebook Pages Manager

4. Fastory

5. Captiona

6. Storyheap

7. Hootsuite Composer

8. Botletter

9. Canva

10. Story Slicer

11. Apple Clips

12. Campsite

13. CutStory for Instagram Stories

14. Adobe Premiere Clip

15. Keyhole

16. Hootsuite Analytics

17. Unmetric Inspire

The right social media platform coupled with the right tools makes for powerful campaigns. Below, you’ll find the 17 best tools to help you promote your brand today across any of the platforms above.

Read the full article here.

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